Dear Partner in Preaching, If there was ever a parable that helped make the faith we preach on Sunday useful to our people Monday through Saturday, this is probably it. Before jumping into the parable itself, though, I should probably say a word about what I mean by “useful.” Some, I know, may object to such a pragmatic, even utilitarian word to talk about the faith. After all, shouldn’t we believe just because, well, we should, without seeking any tangible benefit and outcome? Maybe, at least in an ideal world. But one of things I’ve learned both through parish ministry and, more recently, through research on congregational vibrancy...

The other day I came across this micro-post by Seth Godin, one of my favorite bloggers: Fast, easy, guaranteed. Pick none. That’s the work worth doing. Just ten words that say an incredible amount. He’s playing off, of course, the numerous ways and places that phrase – fast, easy, guaranteed – is used in the world of marketing. To talk about delivery service, or order fulfillment, or completing projects, or whatever. It’s become nearly ubiquitous as a desirable attribute that is intended to grab our attention and secure our business. But immediately after reminding us of this commonplace, Seth – no I don’t know him, but it...