Leadership Pitfalls: Confusing Goals with Outcomes

Most leaders have been trained to think in terms of goals – setting them, working for them, achieving them. But what if I were to suggest that focusing on goals is one of the less helpful, and potentially adverse, things a leader can do? I know, I know, it sounds a little crazy. But here are two simple reasons why. First, many of the goals we set are more aspirational than practical and so don’t direct action. Second, achieving a goal doesn’t necessarily change anything. I’ll say a bit more about each of these before suggesting an alternative. First, many of the goals we set reflect our aspirations and hopes but are too general or...